"Clean" should mean something.
It usually doesn't. Certified Clean Co exists because the word has been worn smooth by marketing — and because the brands doing the real work deserve somewhere the difference is visible.
What we do
We connect vetted brands with the stores that sell them. Brands share their catalog, stores import what fits, and customers buy from either. One standard runs through all of it.
Everything on this marketplace is also available to independent stores through our Shopify app, which means a small brand reaches shelves it could never prospect alone.
What "certified" means here
A certification is a claim someone else checked. We accept third-party programs — GOTS, OEKO-TEX, GRS, Fair Trade, Leaping Bunny, B Corp and others — and we ask for the paperwork before a product carries the badge.
Self-declared claims like made-to-order or women-owned are shown as exactly that: the brand's own statement, labeled differently from a verified certification.
What we won't do
We don't undercut the stores that stock our catalog. We don't accept a brand because it sounds clean. If a claim can't be backed, it doesn't go on the page.
Certified Clean Co is part of Holding Court.